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Top 5 marketing predictions for 2024
15th January 2024It’s that time of year when everyone rolls out their predictions for the year ahead, and we would hate to be any different! And we have to say, it looks like this year could be… Read More
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It’s not what you say, it’s how you say it
2nd October 2023If you’ve ever been on the London Underground, you will have probably seen the Jack Daniel’s billboard ads. The ones that break every advertising rule by having way too much copy telling rambling stories about… Read More
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Sometimes saying nothing is the key to good marketing
11th August 2023Costa Coffee has scored a bit of an own goal. In their attempt to “celebrate the diversity of their customers, team members and partners” they decided putting a mural on the side of their vans… Read More
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Twitter’s rebranding: 5 lessons in what not to do
1st August 2023Rebranding 101 – do it in the right way and for the right reasons and you won’t go far wrong. It definitely shouldn’t be a decision that’s taken lightly or rushed. But that’s not something… Read More
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5 top tips to get your brand name right the first time
7th June 2023Choosing a brand name isn’t an easy job and neither should it be. Your name is a crucial part of creating an identity for your company which will not only set the tone for everything… Read More
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There is something quite distasteful about the latest TV ad from ‘Who Gives a Crap’. Not sure if it’s the focus on enormous bottoms, the brand name itself, or whether just the whole concept jars… Read More
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Marilyn Monroe or Cristiano Ronaldo: What type of person is your brand?
14th October 2022Nike, Audi, Apple – they all have one thing in common and that is they have a brand. And we’re not talking about a logo or an advertising campaign. We’re talking about how they have… Read More
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When news broke that Yvon Chouinard, the founder of Patagonia had given away his company to fight the climate crisis it raised a few eyebrows. Initially people were a bit sceptical – surely reports were… Read More
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So, the big question is – did Hermes really think that by rebranding, people would forget all about their shoddy service and questionable delivery antics? That The Times investigation would be swept under the carpet… Read More