Seresto – ‘Substance over Style’
Attitudinal research with UK vets told us the flea/tick collars category was seen as old fashioned and often not an effective method of parasite control. While Seresto was generally seen as performing, it was perceived as ‘a bit ugly’ and for this reason vets were reluctant to prescribe it.
Our ‘Substance over Style’ campaign directly addressed the vets’ perception, challenging them through use of dry British sense of humour, expressed through a stunning range of campaign visuals showcasing Seresto as the ultimate accessory for each and every flea/tick season.
The campaign radically improved sales for Bayer, as well as winning multiple industry awards and creating impressive brand recall with vets across the UK.