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Bayer – Seresto, substance over style

Seresto – ‘Substance over Style’

Research with UK vets told us the flea and tick collar category was seen as old-fashioned and often not an effective method of parasite control. For this reason vets were reluctant to prescribe Seresto

 

“The ‘Substance over Style’ campaign directly addressed the vets’ perceptions, focused on unique product benefits and challenged them through use of striking imagery, to think again about using a collar to protect against fleas and ticks.”

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