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Bayer – Seresto, The Beauty of it is…

Seresto – The Beauty Of It Is…

The aim of this campaign was to ensure that Seresto continued to be routinely prescribed above all other flea and tick products and for it to remain front of mind for vets and pet owners when discussing parasite protection.

 

“Building on the success of our ‘Substance over Style’ campaign, we moved to a more product focused approach with ‘The Beauty of it is…’ which provided a consistent mechanism to highlight the product’s unique properties and benefits.”

 

Our stunning portraits of cats and dogs were a bit different, the animal’s true beauty being on the inside – just like Seresto with it’s slow release polymer matrix.

 

 

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