Bayer – Tracer
The purpose of this campaign was to position Tracer Advance slim as the UKs Number 1 microchip. The small, slim and easy to insert bio-polymer microchip is stronger than glass microchip alternatives. These product benefits mean it is suitable for almost all types of companion animals; dogs, cats, equine and exotics.
To highlight its suitability for ‘any breed, shape, size and colour’ the imagery featured fantastic creatures made-up of at least three suitable animal types, e.g. ’Horsedogcat’.
The campaign translated in numerous assets including press advertising, digital ad unit as well as an high impact DM piece that contributed to sales growth of circa. 35% in volume for Tracer Advance slim in 2016.