We are MBC - Carlsberg Citrus – Product Launch

More selected projects

Carlsberg Citrus – Product Launch

Refreshing results for Carlsberg

“The brief was short and sweet: Make it say summer, refreshment and citrus.
[Client] Nailed it.”

In its first weeks, Carlsberg Citrus outsold more established brands, even without any supporting above-the-line-activity. Growth and sales of Carlsberg Citrus exceeded projections prompting further NPD in Carlsberg Blackcurrant which was added to the portfolio a year later, both appealing to a gender neutral audience and daytime drinking occasion

carlsberg-citrus-image-1carlsberg-citrus-image-1
carlsberg-citrus-image-2carlsberg-citrus-image-2
carlsberg-citrus-image-3carlsberg-citrus-image-3