Hilton – What type of weekender are you?
Hilton’s Weekender is a digital and print campaign that has the simple objective; encourage a weekend getaway in a Hilton hotel or resort.
With a diverse customer base, the campaign required a flexible template that showcased inspirational imagery and imaginative, intriguing copy lines.
The campaign was executed across EMEA in multiple languages across print and digital with consideration to cultural nuances in different territories.
An integral part of the campaign was an enticing 30 second ad played out through VOD on multiple channels which you can watch at wearembc.com/work/hilton-weekender
So, what type of weekender are you?