Hollister 360 app
Hollister Territory Managers were used to presenting to hospitals, consultants and other HCPs using a range of bulky printed literature and product demonstrations.
What they needed was a more fluid and adaptive presentation that could be better tailored to the needs of the conversation and the audience.
Running on tablet devices, our Hollister 360 App is an intuitive presentation tool that brings together content on all product ranges, as well as education tools, corporate resources and links to wholesalers for immediate ordering. With monthly updates and the ability to add in new content, Hollister 360 delivers a fluid, interactive and engaging experience.
It can also use its built-in analytics to generate meaningful metrics on usage – such as page views and presentation duration. This gives valuable data enabling continual improvement of the sales process.
Results show an impressive uptake of the presentation by the Territory Managers, as well as generating valuable insight on sales content through the analytics function.
The Sales App is updated on a monthly-basis and includes the ability to add in new content. So instead of having to rely on reproducing printed materials that could incur significant time and expense, our solution supported the sales process, in a fast, efficient and cost-effective way. Results show an impressive uptake of the presentation by the Territory Managers, as well as positive analytics and insight resulting from its use.