Bayer – Home Invaders
Home Invaders was a integrated campaign that undertook a forensic investigation into fleas and worms in the home environment.
At the heart of this campaign is a documentary fronted by home advocate Phil Spencer (Location, Location, Location). He and his team analyse a regular UK home to see how parasites survive in a pet’s environment.
The Crime Scene Investigation theme provided an engaging vehicle for demonstrating facts and raising awareness of how parasites live and breed. The campaign covering film, website, interactive infographic, award-winning point of sale and printed collateral.