Monitise – Brand Film
Monitise are mobile money specialists and global leaders in creating the technology behind exciting mobile banking innovations.
The technical innovation involved with the company’s products can be alienating and heavy duty. Monitise is very much an enabler brand and the improvements this technology can make in our everyday lives is impressive. Our brief was to create a film that would capture the essence of the brand and to illustrate the benefits for everyday people.
We worked closely with the brand team to develop a script that would touch on the positive benefits, the emotional, human aspects. This allowed us to bring several of their key products to life in tangible situations across the globe, with scenarios that each enable the user. Shot on location in North Wales and London.