Nutricia – Fortini
Fortini is a prescription oral nutritional supplement designed specifically for children. We were asked to develop creative to support the launch of Creamy Fruit, a Fortini brand extension designed to offer variety and taste to children who have nutritional needs and encourage nutritional compliance.
The Jack and the Beanstalk inspiration came from nurturing for growth and built on our earlier concepts for the general Fortini Range ‘When I Grow Up I Want to Be’ The creative focuses on the dreams and aspirations of all children no matter what underlying medical conditions they may have.
The campaign was designed for the UK market, but such was its success it was adopted for global reach.