We are MBC - Smith and Whistle – Bar and restaurant identity

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Smith & Whistle – Bar and restaurant identity

The new bar at the Sheraton Park Lane Hotel is a brand, wrapped in a story, based on characters inspired by MBC’s collective appreciation of comic arts, the history and ambiance of London. 

To give the bar a solid foundation, we created a comic book about a high-class socialite scoundrel, Mr. Whistle, and his nemesis Detective Inspector Smith. We gave the characters style and personality.