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Smith & Whistle – Bar and restaurant identity

“The brief was to create a themed identity for a new cocktail bar which had some character. So we gave them two.”


The identity takes inspiration from our fictional story of Detective Inspector Smith and his pursuit of legendary high class criminal Mr. William Whistle. Both frequent their local drinking hole where their common ground is banter and one-upmanship.

Their respective personalities have inspired the brand, from icons and illustrations to typography and copywriting. The brand identity is a beautifully layered sequence of detective versus criminal, evocative of early 20th century Mayfair.