We are MBC - Soap & Glory - Social Activation

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Soap & Glory – Social Activation

Soap & Glory – Social Activation

Over 1.2 million fans on Facebook and almost 400k fans on Instagram (at last count!).  Soap & Glory has a highly engaged online community and wanted to leverage this engagement and convert followers to ‘ Super Fans’ through on-going interaction.  

They partnered with MBC to deliver highly engaging content. These micro-videos needed to deliver a powerful brand message in a clever way by targeting 16-26 year old girls (‘sweet spot’ 22 yo), drive brand awareness  trial in cosmetics, with potential  frequency across bath & body and  the Soap & Glory hero products.

We created four sets of Soap & Glory brand videos to exist on social channels and all digital platforms.