Soap & Glory – Social Activation
Over 1.2 million fans on Facebook and almost 400k fans on Instagram (at last count!). Soap & Glory has a highly engaged online community and wanted to leverage this engagement and convert followers to ‘ Super Fans’ through on-going interaction.
They partnered with MBC to deliver highly engaging content. These micro-videos needed to deliver a powerful brand message in a clever way by targeting 16-26 year old girls (‘sweet spot’ 22 yo), drive brand awareness trial in cosmetics, with potential frequency across bath & body and the Soap & Glory hero products.
We created four sets of Soap & Glory brand videos to exist on social channels and all digital platforms.