TVM – The Anti-Tox Range
TVM are a new entrant to the UK market with a unique niche offering to vets – a specialised range of pharma/OTC products for the treatment of poisoning in animals, plus unrivalled support expertise. Although some of the products were already known, awareness among vets of TVM and the breadth of their proposition was low. The challenge was to communicate this proposition in an impactful and engaging way, in order to build awareness among vets.
Our solution was a new range brand called the Anti-Tox Range – enabling TVM to communicate the full proposition of product and expertise in a clear and engaging way. This included an extensive collection of collateral materials, together with an ‘emergency folder’ to help the vet or nurse manage the materials. A pet owner campaign was also created, to enable the vet and nurse to communicate the dangers of poisoning clearly and effectively to owners.
Simon Boulton, TVM Marketing Manager, said: “The Anti-Tox brand is impactful and informative, and has enabled our sales team to engage vets with a clear umbrella message before introducing the products. This has worked well – the Carbodote message in particular has really cut through with vets, and early sales volumes are very encouraging.”