Walkers – Deep Ridged
We were briefed by Walkers to create an advertising campaign to the trade channels for the launch of Walkers Deep Ridged Crisps.
The ATL campaign focused around a crisp of epic proportions and activation involved the construction of the UK’s largest crisp.
Our solution was to create a giant pop up crisp that featured as double page in major grocery magazines, Digitally this was executed via a take-over of The Grocer’s homepage.
80% retailers recalled seeing Deep Ridged in trade press.* 65% stocked Deep Ridged as a result of reading trade press.* Walkers Deep Ridged exploded into the CSN category achieving record sales of £19m in just twelve weeks.** Walkers Deep Ridged was the biggest CSN launch of the year.***
*RIC, him!2012. **Nielsen, Total Coverage, 12 wks to 03.11.12. ***Nielsen, Total Coverage, 12 wks to 03.11.12.