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Tis the time to cut the marketing crap
17th October 2022At the beginning of the year, we did a blog on the business buzz words everyone should really stop using. Leverage, journey, skin in the game all made it onto our list, but with Christmas… Read More
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Marilyn Monroe or Cristiano Ronaldo: What type of person is your brand?
14th October 2022Nike, Audi, Apple – they all have one thing in common and that is they have a brand. And we’re not talking about a logo or an advertising campaign. We’re talking about how they have… Read More
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When news broke that Yvon Chouinard, the founder of Patagonia had given away his company to fight the climate crisis it raised a few eyebrows. Initially people were a bit sceptical – surely reports were… Read More