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16th November 2022We’ve spoken before about the Pitch Mangle – our system of working out whether a job is worth pitching for. If a pitch meets at least 3 of our 6 criteria, then chances are we…
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17th October 2022At the beginning of the year, we did a blog on the business buzz words everyone should really stop using. Leverage, journey, skin in the game all made it onto our list, but with Christmas…
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14th October 2022Nike, Audi, Apple – they all have one thing in common and that is they have a brand. And we’re not talking about a logo or an advertising campaign. We’re talking about how they have…
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3rd October 2022When news broke that Yvon Chouinard, the founder of Patagonia had given away his company to fight the climate crisis it raised a few eyebrows. Initially people were a bit sceptical – surely reports were…
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20th September 2022The 1920s might be 100 years ago, but just like the 2020s it was a period of technological change. Access to electricity became more common resulting in the introduction of exciting (we use the word…
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5th September 2022Rosh’s talk at the VMA’s House of Lords Debate 2022: Marketing veterinary medicines 2023 and beyond From surviving to thriving in a fragmented future Over the last 6 years, as a country we have faced lots…
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24th August 2022“Technology will make our lives richer, more connected, more productive and more fulfilling in profound and exciting ways.” Bill Gates probably didn’t comprehend the enormity of these words back in 2008, but it’s safe to…
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10th August 2022When Bill Gates announced back in 2001, that “we’re still only at the start of the digital decade” he was spot on. Digital technology was suddenly becoming central to how we worked and connected and…
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27th July 2022Wassup! Admit it – you’ve said that at least once to your friends! Released originally in 1999, this ad from Budweiser won numerous awards including the Cannes Grand Prix. In fact, it was so good,…
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