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Pearls of wisdom

We’re deep thinkers – so dive in and discover what's behind our thinking…

 
  • Why celebrity endorsement could be the poison chalice your brand doesn’t need

    Why celebrity endorsement could be the poison chalice your brand doesn’t need

    21st March 2023

    Linekergate. Who would have thought that a tweet by a football commentator would cause such a furore? That fellow pundits would come out in protest or that Match of the Day’s viewing figures would soar…

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  • What would happen if the sensitivity police took on advertising? We find out

    What would happen if the sensitivity police took on advertising? We find out

    7th March 2023

    What do the words ‘fat’, ‘attractive’ and ‘black’ all have in common? They have all been deemed as being offensive and removed from Roald Dahl’s books in an attempt to make them more inclusive. Although…

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  • A brand by any other name… would it really smell as sweet?

    A brand by any other name… would it really smell as sweet?

    20th February 2023

    Unless you avoid Twitter like the plague (and who could blame you), you will have seen the indignant outrage at the news the Lilt drink brand is being replaced as simply a flavour of Fanta.…

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  • When ads get offensive: provocative advertising that simply goes too far

    When ads get offensive: provocative advertising that simply goes too far

    8th February 2023

    The start of 2023 seems to have been blighted by ads that have done nothing more than cause widespread offence. There was the Burberry ad which featured a model who had scars on show from…

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  • 10 things to change in 2023 to help transform your working life for the better

    10 things to change in 2023 to help transform your working life for the better

    25th January 2023

    As we draw to the end of January, many of us will have realised with a sinking heart that we have already broken our carefully thought-out New Year’s Resolutions. Losing weight – nigh on impossible…

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  • How a bit of brainstorming resulted in a great initiative

    How a bit of brainstorming resulted in a great initiative

    9th January 2023

    You’ve got to love brainstorming. You start with quite sedate, run-of-the-mill ideas, get more daring, and come up with concepts that are a bit more imaginative, veer off into some really wild notions, and then…

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  • Helping families feed their pets this Christmas

    Helping families feed their pets this Christmas

    2nd December 2022

    Every Can Counts – that’s the message behind the new charitable initiative, Cans4Pets. The brainchild of design agency MBC, Cans4Pets is hoping to help prevent families being put into a situation where they feel they…

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  • Is it to time to find an alternative to pitching?

    Is it to time to find an alternative to pitching?

    16th November 2022

    We’ve spoken before about the Pitch Mangle – our system of working out whether a job is worth pitching for. If a pitch meets at least 3 of our 6 criteria, then chances are we…

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  • Tis the time to cut the marketing crap

    Tis the time to cut the marketing crap

    17th October 2022

    At the beginning of the year, we did a blog on the business buzz words everyone should really stop using. Leverage, journey, skin in the game all made it onto our list, but with Christmas…

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