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8th June 2021Friendly fire, accidentally on purpose, the same difference – we’ve all come across these common oxymorons (and are probably even guilty of using them), but have you noticed how oxymorons are starting to drift into…
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1st June 2021#FreeCuthbert! Who would have thought we would all be getting so worked up about a cake in the shape of a caterpillar?! But that’s exactly what’s happening. The bottom line: Cuthbert just looks too similar…
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4th May 2021If you think the only thing you have to worry about with animal health marketing is the rules and regulations we mentioned in our last blog, then think again! You’ll also have to have specialist…
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23rd April 2021Roller skating pandas; a gorilla playing the drums. Memorable ads, but did you realise they breach the guidelines for using animals in marketing? As a creative agency who works with a lot of animal health…
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9th April 2021“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos Your brand is one of your company’s most valuable assets, but it needs to be built and used…
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25th March 2021So, you’re planning a big global campaign for your brand, so who do you hire? A big global network agency who has offices in each of your key markets or a small independent agency who…
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10th March 2021Whether you’re planning a new marketing campaign or building a brand are you confident your goals and expectations are fully aligned with your creative agency? Are you sure your brief is spot on and they…
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24th February 2021Creating a powerful marketing message is the best way to effectively reach your key consumers and communicate with them on a personal level. But if you’re dealing with a complex product or service this is…
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10th February 2021Over the last few weeks, we’ve covered the things you need to think about when you choose a new creative agency, and why smaller agencies might be a better fit, but have you ever thought…