Rosh’s talk at the VMA’s House of Lords Debate 2022: Marketing veterinary medicines 2023 and beyond From surviving to thriving in a fragmented future Over the last 6 years, as a country we have faced lots… Read More

“Technology will make our lives richer, more connected, more productive and more fulfilling in profound and exciting ways.” Bill Gates probably didn’t comprehend the enormity of these words back in 2008, but it’s safe to… Read More

When Bill Gates announced back in 2001, that “we’re still only at the start of the digital decade” he was spot on. Digital technology was suddenly becoming central to how we worked and connected and… Read More

Wassup! Admit it – you’ve said that at least once to your friends!  Released originally in 1999, this ad from Budweiser won numerous awards including the Cannes Grand Prix. In fact, it was so good,… Read More

The 1980s. Known for some of the best movies, music, TV shows and toys of our time (Rubik’s cube anyone!) and also some of the best ads. Who can forget Shake and Vac, BT’s  Ology… Read More

If the 1960s was the start of the ‘Golden Age of Advertising’, then the 1970s was definitely the time when advertising flourished or as Sir Ridley Scott put it  “it was an exciting period for… Read More

Heralded as the ‘Golden Age of Advertising’, the 1960s was when advertising really started to get exciting. Driven by massive political, economic and societal changes, including increasing interest in alternative lifestyles and human rights issues,… Read More

2022 – the year of the Queen’s Platinum Jubilee, when Her Majesty the Queen will become the first British Monarch to celebrate 70 years in service and we all get a very long bank holiday… Read More

You’ve just purchased a brand new Land Rover Defender, so obviously the first thing you’ll want to do is  copy the ad and go and park on a cliff edge.  Problem is the parking sensors… Read More