So, the big question is – did Hermes really think that by rebranding, people would forget all about their shoddy service and questionable delivery antics? That The Times investigation would be swept under the carpet… Read More

In case you didn’t know it’s National Pet Month, a time to celebrate pet ownership and spread the word about all the amazing benefits pets can bring to our lives. Most pet owners understand the… Read More

We’ve all known creative agencies who don’t bother entering industry awards because it’s ‘not their thing’. And we get it. Firstly, there’s the cost involved and then on top of that you’ve got no idea… Read More

Most of us think at one point of another that ‘Advertising doesn’t work on me’. And to a degree that is true. You won’t see an ad on TV for the latest vacuum cleaner and… Read More

The relationship between a creative agency and a client can be a delicate balancing act, especially if the client is one who believes in the adage ‘the customer is always right’. The problem is clients… Read More

There was an article on LinkedIn the other day arguing agencies should stop calling their creative ‘brave’. Why? Because while going to war is brave, a piece of marketing can never be. We disagree. Brave… Read More

The last couple of years have been hard for most companies, so it’s more important than ever brands find a way to secure a competitive advantage over their rivals. And one way of doing this… Read More

To be honest, this year’s Christmas ads have all been a bit so-so, although a couple have stood out above the rest. But then opinions differ widely on what makes a good Christmas ad and… Read More

‘Holiday opens up with Galaxy’ Can anyone explain what that means? Do they by any chance mean ‘Christmas opens up with Galaxy?’ And if so, does this mean Samsung are yet another company who have… Read More