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Top 5 marketing predictions for 2024
15th January 2024It’s that time of year when everyone rolls out their predictions for the year ahead, and we would hate to be any different! And we have to say, it looks like this year could be… Read More
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A Venus Fly Trap. Have Christmas adverts finally jumped the shark?
4th December 2023Can’t say we are great fans of this year’s John Lewis Christmas ad, and it’s definitely not going to make us rush to the store to buy all our festive goodies, but it has done… Read More
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Let’s talk about Karen
4th September 2023Did you know that Karen is a member of an indigenous people of Myanmar and Western Thailand? Or that the name Karen means ‘pure’, ‘clearness’ or ‘clarity’? Probably not. In fact, you probably think Karen… Read More
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Where will the gender minefield in advertising end?
19th July 2023A TV ad for Gorilla Glue just got hauled up in the front of the Advertising Standards Authority (ASA). The reason? ‘Perpetuating harmful gender stereotypes’ all because it shows a father roughhousing with his sons,… Read More
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Going viral isn’t all it’s cracked up to be
15th May 2023A purple goat advertising cider. Yep, you read that right. Strongbow have just released a new campaign which stars a purple goat to promote the release of its new 95-calorie cider, Strongbow Ultra Dark Fruit.… Read More
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Should brands avoid woke advertising at all costs?
2nd May 2023Falling sales, marketing executives ‘on leave’. The backlash against Bud Light over its choice to partner with the transgender influencer Dylan Mulvaney continues to rumble on. And it follows hot on the heels of the… Read More
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Tis the time to cut the marketing crap
17th October 2022At the beginning of the year, we did a blog on the business buzz words everyone should really stop using. Leverage, journey, skin in the game all made it onto our list, but with Christmas… Read More
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Tentative but targeted – advertising enters the digital decade
10th August 2022When Bill Gates announced back in 2001, that “we’re still only at the start of the digital decade” he was spot on. Digital technology was suddenly becoming central to how we worked and connected and… Read More
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1990s advertising: Irreverent, global and online
27th July 2022Wassup! Admit it – you’ve said that at least once to your friends! Released originally in 1999, this ad from Budweiser won numerous awards including the Cannes Grand Prix. In fact, it was so good,… Read More