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Beyond the Senses: Does Sensory Marketing Work for Pets
27th March 2025The advertising world is evolving, and brands are no longer just targeting us—they’re targeting our furry friends too. Yes, you read that right. Sensory marketing, once the domain of human-centric campaigns, is now sniffing its way… Read More
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It’s not cute; it’s irresponsible. The use of pets with extreme conformations in the media
11th November 2024Persian cat, Boxer, English Bulldog, Dachshund, Scottish Fold cats. These are just a few of the breeds of cats and dogs Vet Times avoid using in their marketing communications for the simple reason many have… Read More
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The top 8 greatest ads with animals – ever!
13th March 2024As excitement mounts for this week’s Veterinary Marketing Awards, a celebration of the very best in animal health marketing, it made us reflect on some of our past campaigns which involved working with animals. The… Read More
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The best 5 charity ads hoping to make the world a better place for animals
14th February 2024Did you know in the UK an estimated 15 million people give to animal charities every year? In fact, animal welfare is one of the most popular causes to support along with those of children… Read More
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How a bit of brainstorming resulted in a great initiative
14th December 2023You’ve got to love brainstorming. You start with quite sedate, run-of-the-mill ideas, get more daring, and come up with concepts that are a bit more imaginative, veer off into some really wild notions, and then… Read More
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Future-proofing your animal health brand
5th September 2022Rosh’s talk at the VMA’s House of Lords Debate 2022: Marketing veterinary medicines 2023 and beyond From surviving to thriving in a fragmented future Over the last 6 years, as a country we have faced lots… Read More