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If we had a pound for the number of times people have given up on marketing because ‘it simply doesn’t work’, then we could be sat on a beach somewhere, happily drinking a Pina Colada… Read More
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Politics – is it just marketing by another name?
15th July 2024If a week is a long time in politics, what does that make 2024? What with the UK, French and US elections, it feels like the whole world is in a constant state of flux. … Read More
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Should influencers have a place in B2B marketing?
29th April 2024Influencer marketing – a phenomenon which has taken the marketing world by storm over the last decade. Not convinced? Well, global influencer marketing has tripled in size since 2019 and its market value is projected… Read More
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Top 5 marketing predictions for 2024
15th January 2024It’s that time of year when everyone rolls out their predictions for the year ahead, and we would hate to be any different! And we have to say, it looks like this year could be… Read More
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Last week’s blog on ‘The Transformative Power of AI in Digital Marketing’ was interesting, primarily because it was written by AI itself. And to be fair it did a pretty good job. There were some… Read More