What do the words ‘fat’, ‘attractive’ and ‘black’ all have in common? They have all been deemed as being offensive and removed from Roald Dahl’s books in an attempt to make them more inclusive. Although… Read More

Unless you avoid Twitter like the plague (and who could blame you), you will have seen the indignant outrage at the news the Lilt drink brand is being replaced as simply a flavour of Fanta.… Read More

The start of 2023 seems to have been blighted by ads that have done nothing more than cause widespread offence. There was the Burberry ad which featured a model who had scars on show from… Read More

As we draw to the end of January, many of us will have realised with a sinking heart that we have already broken our carefully thought-out New Year’s Resolutions. Losing weight – nigh on impossible… Read More

We’ve spoken before about the Pitch Mangle – our system of working out whether a job is worth pitching for. If a pitch meets at least 3 of our 6 criteria, then chances are we… Read More

The 1920s might be 100 years ago, but just like the 2020s it was a period of technological change. Access to electricity became more common resulting in the introduction of exciting (we use the word… Read More

“Technology will make our lives richer, more connected, more productive and more fulfilling in profound and exciting ways.” Bill Gates probably didn’t comprehend the enormity of these words back in 2008, but it’s safe to… Read More

If the 1960s was the start of the ‘Golden Age of Advertising’, then the 1970s was definitely the time when advertising flourished or as Sir Ridley Scott put it  “it was an exciting period for… Read More

Heralded as the ‘Golden Age of Advertising’, the 1960s was when advertising really started to get exciting. Driven by massive political, economic and societal changes, including increasing interest in alternative lifestyles and human rights issues,… Read More