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11th August 2023Costa Coffee has scored a bit of an own goal. In their attempt to “celebrate the diversity of their customers, team members and partners” they decided putting a mural on the side of their vans…
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1st August 2023Rebranding 101 – do it in the right way and for the right reasons and you won’t go far wrong. It definitely shouldn’t be a decision that’s taken lightly or rushed. But that’s not something…
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19th July 2023A TV ad for Gorilla Glue just got hauled up in the front of the Advertising Standards Authority (ASA). The reason? ‘Perpetuating harmful gender stereotypes’ all because it shows a father roughhousing with his sons,…
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7th June 2023Choosing a brand name isn’t an easy job and neither should it be. Your name is a crucial part of creating an identity for your company which will not only set the tone for everything…
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7th June 2023There is something quite distasteful about the latest TV ad from ‘Who Gives a Crap’. Not sure if it’s the focus on enormous bottoms, the brand name itself, or whether just the whole concept jars…
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30th May 2023Last week’s blog on ‘The Transformative Power of AI in Digital Marketing’ was interesting, primarily because it was written by AI itself. And to be fair it did a pretty good job. There were some…
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22nd May 2023With AI all over the news in recent weeks, we decided to put it to the test. What would it produce if we asked ChatGPT to write a blog of 500 words on how AI…
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15th May 2023A purple goat advertising cider. Yep, you read that right. Strongbow have just released a new campaign which stars a purple goat to promote the release of its new 95-calorie cider, Strongbow Ultra Dark Fruit.…
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2nd May 2023Falling sales, marketing executives ‘on leave’. The backlash against Bud Light over its choice to partner with the transgender influencer Dylan Mulvaney continues to rumble on. And it follows hot on the heels of the…