Rebranding 101 – do it in the right way and for the right reasons and you won’t go far wrong. It definitely shouldn’t be a decision that’s taken lightly or rushed. But that’s not something… Read More

A TV ad for Gorilla Glue just got hauled up in the front of the Advertising Standards Authority (ASA). The reason? ‘Perpetuating harmful gender stereotypes’ all because it shows a father roughhousing with his sons,… Read More

Choosing a brand name isn’t an easy job and neither should it be. Your name is a crucial part of creating an identity for your company which will not only set the tone for everything… Read More

There is something quite distasteful about the latest TV ad from ‘Who Gives a Crap’. Not sure if it’s the focus on enormous bottoms, the brand name itself, or whether just the whole concept jars… Read More

Last week’s blog on ‘The Transformative Power of AI in Digital Marketing’ was interesting, primarily because it was written by AI itself. And to be fair it did a pretty good job. There were some… Read More

With AI all over the news in recent weeks, we decided to put it to the test. What would it produce if we asked ChatGPT to write a blog of 500 words on how AI… Read More

A purple goat advertising cider. Yep, you read that right. Strongbow have just released a new campaign which stars a purple goat to promote the release of its new 95-calorie cider, Strongbow Ultra Dark Fruit.… Read More

Falling sales, marketing executives ‘on leave’. The backlash against Bud Light over its choice to partner with the transgender influencer Dylan Mulvaney continues to rumble on. And it follows hot on the heels of the… Read More

Gender-neutral categories; non-competitive sports days; updating of voting processes – the last few years has seen a number of changes being introduced to award ceremonies of all natures and types. Most of these changes have… Read More