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27th March 2025The advertising world is evolving, and brands are no longer just targeting us—they’re targeting our furry friends too. Yes, you read that right. Sensory marketing, once the domain of human-centric campaigns, is now sniffing its way…
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27th February 20252025! It’s a new year, and the future is bright for advertising. Hopefully, it will be filled with shiny, glorious ads and an unrelenting need for mass consumerism, creating solutions to problems that didn’t initially…
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13th January 2025New year. New start. New promises. We might not be the greatest fans of New Year’s Resolutions, but we can’t deny it’s a great opportunity to really take stock of your marketing and ask the…
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16th December 2024An ugly looking toy lies on the floor. He’s called Ray. He sings a depressing song lamenting the fact he is no longer loved. There’s a depressing looking dog watching on. Then Ray gets hit…
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11th November 2024Persian cat, Boxer, English Bulldog, Dachshund, Scottish Fold cats. These are just a few of the breeds of cats and dogs Vet Times avoid using in their marketing communications for the simple reason many have…
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2nd October 2024If we had a pound for the number of times people have given up on marketing because ‘it simply doesn’t work’, then we could be sat on a beach somewhere, happily drinking a Pina Colada…
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9th September 2024At the beginning of September, City St George’s, University of London launched the Institute for Creativity and AI. Its purpose is to blend research and practice in areas of creative work and artificial intelligence and…
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5th August 2024The global IT outage, which caused most of the world to grind to a halt a couple of weeks back, was a bit of a wake-up call in terms of how much we rely on…
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15th July 2024If a week is a long time in politics, what does that make 2024? What with the UK, French and US elections, it feels like the whole world is in a constant state of flux. …
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