#FreeCuthbert! Who would have thought we would all be getting so worked up about a cake in the shape of a caterpillar?!  But that’s exactly what’s happening. The bottom line: Cuthbert just looks too similar… Read More

If you think the only thing you have to worry about with animal health marketing is the rules and regulations we mentioned in our last blog, then think again!  You’ll also have to have specialist… Read More

Roller skating pandas;  a gorilla playing the drums. Memorable ads, but did you realise they breach the guidelines for using animals in marketing? As a creative agency who works with a lot of animal health… Read More

“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos Your brand is one of your company’s most valuable assets, but it needs to be built and used… Read More

So, you’re planning a big global campaign for your brand, so who do you hire? A big global network agency who has offices in each of your key markets or a small independent agency who… Read More

Whether you’re planning a new marketing campaign or building a brand are you confident your goals and expectations are fully aligned with your creative agency? Are you sure your brief is spot on and they… Read More

Creating a powerful marketing message is the best way to effectively reach your key consumers and communicate with them on a personal level.  But if you’re dealing with a complex product or service this is… Read More

Over the last few weeks, we’ve covered the things you need to think about when you choose a new creative agency, and why smaller agencies might be a better fit,  but have you ever thought… Read More

Picking the right creative agency is crucial. Get it right and you’ll have a stress-free life with dream creative that everyone loves. Get it wrong, and you’ll dread asking them to do anything, as it… Read More