Intro Wimbledon isn’t just a tennis tournament; it’s a British institution. In 2024, the BBC’s coverage of Wimbledon was streamed 50.2 million times on iPlayer and BBC Sport online during the two-week competition, with a… Read More

Rolex, Apple, De Beers, Absolut Vodka, multibillion-pound powerhouses. With virtually limitless marketing budgets, the possibilities are endless.  These brands are prime examples of iconic brand marketing at its finest. However, not all brands achieve this… Read More

Black Mirror Season 7 was back with a bang this month. Obviously like any sane person I blitzed through it. One episode that really stood out to me this season was “Bête Noire”.  Twisted and… Read More

The advertising world is evolving, and brands are no longer just targeting us—they’re targeting our furry friends too. Yes, you read that right. Sensory marketing, once the domain of human-centric campaigns, is now sniffing its way… Read More

2025! It’s a new year, and the future is bright for advertising. Hopefully, it will be filled with shiny, glorious ads and an unrelenting need for mass consumerism, creating solutions to problems that didn’t initially… Read More

This year’s Tokyo Olympics was a resounding success for Team GB. Not only did we bring home 65 medals, matching our achievements in London 2012, but we were second in the medal table for the… Read More

Recently Sainsbury’s ended their advertising with GB News. They said that it was because  the deal had come to a ‘natural end’, but those of us who are slightly more cynical can’t help wondering whether… Read More

Team GB have had the best start to the Olympics ever.  Tom Daley has won his first gold, 13 years after his first Games; Tom Dean is the first British swimmer to collect two golds… Read More

To Kill a Mockingbird – a Pulitzer Prize winner and a classic of modern American literature has just been cancelled from a school in Edinburgh. Yep, you’ve read that right. The book voted the most… Read More