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  • 5 simple tips to ensure 2025 is the year you do marketing like you mean it

    5 simple tips to ensure 2025 is the year you do marketing like you mean it

    13th January 2025

    New year. New start. New promises. We might not be the greatest fans of New Year’s Resolutions, but we can’t deny it’s a great opportunity to really take stock of your marketing and ask the… Read More

  • It must have been love, but it’s over now…

    It must have been love, but it’s over now…

    16th December 2024

    An ugly looking toy lies on the floor. He’s called Ray. He sings a depressing song lamenting the fact he is no longer loved. There’s a depressing looking dog watching on. Then Ray gets hit… Read More

  • It’s not cute; it’s irresponsible. The use of pets with extreme conformations in the media

    It’s not cute; it’s irresponsible. The use of pets with extreme conformations in the media

    11th November 2024

    Persian cat, Boxer, English Bulldog, Dachshund, Scottish Fold cats. These are just a few of the breeds of cats and dogs Vet Times avoid using in their marketing communications for the simple reason many have… Read More

  • The 5 ridiculous reasons why people don’t see the benefit of marketing

    The 5 ridiculous reasons why people don’t see the benefit of marketing

    2nd October 2024

    If we had a pound for the number of times people have given up on marketing because ‘it simply doesn’t work’, then we could be sat on a beach somewhere, happily drinking a Pina Colada… Read More

  • AI – Embrace or avoid. The creative’s dilemma

    AI – Embrace or avoid. The creative’s dilemma

    9th September 2024

    At the beginning of September, City St George’s, University of London launched the Institute for Creativity and AI. Its purpose is to blend research and practice in areas of creative work and artificial intelligence and… Read More

  • Creating a buzz for your brand – the undeniable power of reactive marketing

    Creating a buzz for your brand – the undeniable power of reactive marketing

    5th August 2024

    The global IT outage, which caused most of the world to grind to a halt a couple of weeks back, was a bit of a wake-up call in terms of how much we rely on… Read More

  • Politics – is it just marketing by another name?

    Politics – is it just marketing by another name?

    15th July 2024

    If a week is a long time in politics, what does that make 2024? What with the UK, French and US elections, it feels like the whole world is in a constant state of flux. … Read More

  • Not an official sponsor? Here’s how you can still make an impact at Euro 2024

    Not an official sponsor? Here’s how you can still make an impact at Euro 2024

    17th June 2024

    So, it’s started. The summer of sport which will see British fans get all excited about ‘football coming home’ only to inevitably have their dreams crushed. Yes, we know we’re being a bit pessimistic, and… Read More

  • We need to talk about Football Brand Fans

    We need to talk about Football Brand Fans

    28th May 2024

    Picture the scene. A middle-aged man with a red cross on his face, beer in one hand and a Union Jack over his shoulders rolls down a street singing, or rather, drunkenly slurring Football’s Coming… Read More

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