Influencer marketing – a phenomenon which has taken the marketing world by storm over the last decade. Not convinced? Well, global influencer marketing has tripled in size since 2019 and its market value is projected… Read More

So, one of the top executives at the investment firm Abrdn has accused the press of ‘corporate bullying’. Why? Because ever since they changed their name three years ago from Standard Life Aberdeen, “childish” jokes… Read More

Easter eggs, the Easter Bunny and bright yellow chicks are all synonymous with Easter, and a bit like Father Christmas and present giving at Christmas seem to have over-taken the true meaning behind why we… Read More

As excitement mounts for this week’s Veterinary Marketing Awards, a celebration of the very best in animal health marketing, it made us reflect on some of our past campaigns which involved working with animals. The… Read More

Did you know Lyle’s Golden Syrup holds the Guinness World Record for having the world’s oldest unchanged branding and packaging? Well, last week they finally decided to ‘refresh the brand’s legacy to appeal to a… Read More

Did you know in the UK an estimated 15 million people give to animal charities every year? In fact, animal welfare is one of the most popular causes to support along with those of children… Read More

“I do not see the ‘stereotypical sexual object’ that they have labelled me. I see a beautiful strong woman of colour whose incredible body has overcome more pain than you can imagine.” This was FK… Read More

It’s that time of year when everyone rolls out their predictions for the year ahead, and we would hate to be any different! And we have to say, it looks like this year could be… Read More

You’ve got to love brainstorming. You start with quite sedate, run-of-the-mill ideas, get more daring, and come up with concepts that are a bit more imaginative, veer off into some really wild notions, and then… Read More