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The good, the bad and the ugly Christmas ads of 2021
17th November 2021Coming up with a Christmas ad 6 months beforehand and trying to successfully predict what will be happening in the world and how your customers will be feeling is always an unenviable task and never… Read More
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Why brands shouldn’t try and please everyone
2nd November 2021Only 7% of relationships in the UK are interracial which is a bit of a surprise given the number of ads that feature interracial couples. If advertising is meant to be representative of the real… Read More
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Why banning stereotypes isn’t political correctness gone mad
12th October 2021A woman doing the washing up; a man putting up a shelf; a smiling boy playing with a toy car; a pensioner pottering in the garden. What do these all have in common? They are… Read More
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The tricky balancing act of diversity: will you ever please everyone?
30th September 2021The Great British Bake off is back on our TVs again. The perfect comfort TV as the nights start to draw in. But guess what? Already it’s being criticised for being too ‘woke’ as seven… Read More