Persian cat, Boxer, English Bulldog, Dachshund, Scottish Fold cats. These are just a few of the breeds of cats and dogs Vet Times avoid using in their marketing communications for the simple reason many have… Read More

As excitement mounts for this week’s Veterinary Marketing Awards, a celebration of the very best in animal health marketing, it made us reflect on some of our past campaigns which involved working with animals. The… Read More

Did you know in the UK an estimated 15 million people give to animal charities every year? In fact, animal welfare is one of the most popular causes to support along with those of children… Read More

You’ve got to love brainstorming. You start with quite sedate, run-of-the-mill ideas, get more daring, and come up with concepts that are a bit more imaginative, veer off into some really wild notions, and then… Read More

Rosh’s talk at the VMA’s House of Lords Debate 2022: Marketing veterinary medicines 2023 and beyond From surviving to thriving in a fragmented future Over the last 6 years, as a country we have faced lots… Read More