Rebranding 101 – do it in the right way and for the right reasons and you won’t go far wrong. It definitely shouldn’t be a decision that’s taken lightly or rushed. But that’s not something… Read More

Choosing a brand name isn’t an easy job and neither should it be. Your name is a crucial part of creating an identity for your company which will not only set the tone for everything… Read More

There is something quite distasteful about the latest TV ad from ‘Who Gives a Crap’. Not sure if it’s the focus on enormous bottoms, the brand name itself, or whether just the whole concept jars… Read More

Nike, Audi, Apple – they all have one thing in common and that is they have a brand.  And we’re not talking about a logo or an advertising campaign. We’re talking about how they have… Read More

When news broke that Yvon Chouinard, the founder of Patagonia had given away his company to fight the climate crisis it raised a few eyebrows. Initially people were a bit sceptical – surely reports were… Read More

 So, the big question is – did Hermes really think that by rebranding, people would forget all about their shoddy service and questionable delivery antics? That The Times investigation would be swept under the carpet… Read More

The last couple of years have been hard for most companies, so it’s more important than ever brands find a way to secure a competitive advantage over their rivals. And one way of doing this… Read More