Influencer marketing – a phenomenon which has taken the marketing world by storm over the last decade. Not convinced? Well, global influencer marketing has tripled in size since 2019 and its market value is projected… Read More

So, one of the top executives at the investment firm Abrdn has accused the press of ‘corporate bullying’. Why? Because ever since they changed their name three years ago from Standard Life Aberdeen, “childish” jokes… Read More

It’s that time of year when everyone rolls out their predictions for the year ahead, and we would hate to be any different! And we have to say, it looks like this year could be… Read More

If you’ve ever been on the London Underground, you will have probably seen the Jack Daniel’s billboard ads. The ones that break every advertising rule by having way too much copy telling rambling stories about… Read More

Costa Coffee has scored a bit of an own goal. In their attempt to “celebrate the diversity of their customers, team members and partners” they decided putting a mural on the side of their vans… Read More

Rebranding 101 – do it in the right way and for the right reasons and you won’t go far wrong. It definitely shouldn’t be a decision that’s taken lightly or rushed. But that’s not something… Read More

Choosing a brand name isn’t an easy job and neither should it be. Your name is a crucial part of creating an identity for your company which will not only set the tone for everything… Read More

There is something quite distasteful about the latest TV ad from ‘Who Gives a Crap’. Not sure if it’s the focus on enormous bottoms, the brand name itself, or whether just the whole concept jars… Read More

Nike, Audi, Apple – they all have one thing in common and that is they have a brand.  And we’re not talking about a logo or an advertising campaign. We’re talking about how they have… Read More