Running a business is never easy at the best of times. And then you have some muppets go and steal 12 tons of the limited-edition chocolate bars you’d had specially created to celebrate a sponsorship… Read More

We are told AI is the next best thing. It’s going to revolutionise the world. We are told it will be an inevitable part of the technological evolution, and we’d better embrace it or be… Read More

Buzzwords! They arrive on the scene seemingly out of nowhere, start to be used by all and sundry, become over-used, end up morphing into clichés and then fade back into obscurity. But while they are… Read More

Introducing our Honey & Lemon cocktail – crafted with MBC Honey Bee Gin, infused with honey straight from Robin’s hives. Just like our campaigns, it’s masterfully blended with a balance of bold flavour, bright zest and… Read More

Tis the season to be jolly which means brands rolling out Christmas ads full of festive cheer, shiny, happy people and snow. Because, after all, that’s what Christmas is all about. But alongside this tried… Read More

Rolex, Apple, De Beers, Absolut Vodka, multibillion-pound powerhouses. With virtually limitless marketing budgets, the possibilities are endless.  These brands are prime examples of iconic brand marketing at its finest. However, not all brands achieve this… Read More

At the beginning of September, City St George’s, University of London launched the Institute for Creativity and AI. Its purpose is to blend research and practice in areas of creative work and artificial intelligence and… Read More

The global IT outage, which caused most of the world to grind to a halt a couple of weeks back, was a bit of a wake-up call in terms of how much we rely on… Read More

Did you know Lyle’s Golden Syrup holds the Guinness World Record for having the world’s oldest unchanged branding and packaging? Well, last week they finally decided to ‘refresh the brand’s legacy to appeal to a… Read More