You’ve just purchased a brand new Land Rover Defender, so obviously the first thing you’ll want to do is  copy the ad and go and park on a cliff edge.  Problem is the parking sensors… Read More

Most of us think at one point of another that ‘Advertising doesn’t work on me’. And to a degree that is true. You won’t see an ad on TV for the latest vacuum cleaner and… Read More

The relationship between a creative agency and a client can be a delicate balancing act, especially if the client is one who believes in the adage ‘the customer is always right’. The problem is clients… Read More

There was an article on LinkedIn the other day arguing agencies should stop calling their creative ‘brave’. Why? Because while going to war is brave, a piece of marketing can never be. We disagree. Brave… Read More

‘Holiday opens up with Galaxy’ Can anyone explain what that means? Do they by any chance mean ‘Christmas opens up with Galaxy?’ And if so, does this mean Samsung are yet another company who have… Read More

Coming up with a Christmas ad 6 months beforehand and trying to successfully predict what will be happening in the world and how your customers will be feeling is always an unenviable task and never… Read More

Only 7% of relationships in the UK are interracial which is a bit of a surprise given the number of ads that feature interracial couples. If advertising is meant to be representative of the real… Read More

A woman doing the washing up; a man putting up a shelf; a smiling boy playing with a toy car; a pensioner pottering in the garden. What do these all have in common? They are… Read More

The Great British Bake off is back on our TVs again. The perfect comfort TV as the nights start to draw in. But guess what? Already it’s being criticised for being too ‘woke’ as seven… Read More