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24th January 2022The last couple of years have been hard for most companies, so it’s more important than ever brands find a way to secure a competitive advantage over their rivals. And one way of doing this…
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13th December 2021To be honest, this year’s Christmas ads have all been a bit so-so, although a couple have stood out above the rest. But then opinions differ widely on what makes a good Christmas ad and…
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29th November 2021‘Holiday opens up with Galaxy’ Can anyone explain what that means? Do they by any chance mean ‘Christmas opens up with Galaxy?’ And if so, does this mean Samsung are yet another company who have…
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17th November 2021Coming up with a Christmas ad 6 months beforehand and trying to successfully predict what will be happening in the world and how your customers will be feeling is always an unenviable task and never…
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2nd November 2021Only 7% of relationships in the UK are interracial which is a bit of a surprise given the number of ads that feature interracial couples. If advertising is meant to be representative of the real…
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12th October 2021A woman doing the washing up; a man putting up a shelf; a smiling boy playing with a toy car; a pensioner pottering in the garden. What do these all have in common? They are…
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30th September 2021The Great British Bake off is back on our TVs again. The perfect comfort TV as the nights start to draw in. But guess what? Already it’s being criticised for being too ‘woke’ as seven…
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17th September 2021This year’s Tokyo Olympics was a resounding success for Team GB. Not only did we bring home 65 medals, matching our achievements in London 2012, but we were second in the medal table for the…
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20th August 2021Recently Sainsbury’s ended their advertising with GB News. They said that it was because the deal had come to a ‘natural end’, but those of us who are slightly more cynical can’t help wondering whether…