Persian cat, Boxer, English Bulldog, Dachshund, Scottish Fold cats. These are just a few of the breeds of cats and dogs Vet Times avoid using in their marketing communications for the simple reason many have… Read More

If we had a pound for the number of times people have given up on marketing because ‘it simply doesn’t work’, then we could be sat on a beach somewhere, happily drinking a Pina Colada… Read More

At the beginning of September, City St George’s, University of London launched the Institute for Creativity and AI. Its purpose is to blend research and practice in areas of creative work and artificial intelligence and… Read More

The global IT outage, which caused most of the world to grind to a halt a couple of weeks back, was a bit of a wake-up call in terms of how much we rely on… Read More

If a week is a long time in politics, what does that make 2024? What with the UK, French and US elections, it feels like the whole world is in a constant state of flux. … Read More

So, it’s started. The summer of sport which will see British fans get all excited about ‘football coming home’ only to inevitably have their dreams crushed. Yes, we know we’re being a bit pessimistic, and… Read More

Picture the scene. A middle-aged man with a red cross on his face, beer in one hand and a Union Jack over his shoulders rolls down a street singing, or rather, drunkenly slurring Football’s Coming… Read More

Influencer marketing – a phenomenon which has taken the marketing world by storm over the last decade. Not convinced? Well, global influencer marketing has tripled in size since 2019 and its market value is projected… Read More

So, one of the top executives at the investment firm Abrdn has accused the press of ‘corporate bullying’. Why? Because ever since they changed their name three years ago from Standard Life Aberdeen, “childish” jokes… Read More