Idea

The global campaign, ‘4x Faster,’ positioned Dansac TRE as a breakthrough in ostomy care, built around one powerful and differentiating benefit: locking away moisture up to four times faster than other barriers. By combining a clear, technology-led message with authentic human storytelling, the campaign linked rapid absorption directly to improved skin health, confidence and quality of life. Real users, led by campaign hero Jillian, brought the story to life, showing how freedom from leakage fear enables people to live comfortably and confidently in their own skin. The tone was inclusive, friendly and genuine, balancing clinical credibility with emotional resonance.

IMPACT

Launched globally, the campaign was activated across press, digital advertising, social media, video, a dedicated website splash page, and HCP materials. A consistent visual and verbal identity unified all touchpoints, from awareness-driving ATL assets to educational sales tools and clinical proof points. Together, these elements positioned Infyna Chic as the first-choice female intermittent catheter – discreet, credible and empowering men and women to live beyond the limitations of their condition.