The problem with pet owners is that their ‘Love is blind’. Because of ignorance, they do not recognise that their own behaviours could potentially be having long-term health implications for their pet. Our campaign used the idea of ‘Love is blind’ to communicate to pet owners that we acknowledged the fact they loved their pets, but that the way they were ‘loving’ them might have been doing more harm than good.
Our digital campaign sought not only to increase awareness of the issue, but also to equip pet owners with the tools to help them change their behaviour. The results were so impressive it prompted the client, John O’Connor to call it… “Our most successful campaign ever!”