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So, the big question is – did Hermes really think that by rebranding, people would forget all about their shoddy service and questionable delivery antics? That The Times investigation would be swept under the carpet… Read More
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Yes, brands do need a purpose no matter what Mark Ritson thinks
24th January 2022The last couple of years have been hard for most companies, so it’s more important than ever brands find a way to secure a competitive advantage over their rivals. And one way of doing this… Read More