Idea

Our proposition was simple – You won’t see lungworm coming. If not caught in time, lungworm can prove fatal, so the need to ACT is paramount. Our creative idea dramatised the proposition by using the simple visual mechanic of a corner, depicting pet and owner being oblivious to the danger lurking around it. The threat was depicted by an exaggerated shadow of a snail or a fox (common carriers of lungworm) in 5 key visuals, each reflective of a typical pet owner scenario.

Impact

Our campaign was rolled out across both veterinary and consumer channels, featuring in advertising (print and digital), social media, in practice materials, and a major presence at BVA Live and even extending the message to ‘The Golden Snail’ pub environment for delegates to learn more about lungworm.