Idea

Lungworm is endemic over much of the UK and the risk of contracting it is as high as ever. Once an animal has the Lungworm parasite, it’s just a matter of time before it can develop into a life-threatening situation if not detected in time. Our concept used the idea of ‘time running out’ to make the audience realise the seriousness of the issue and to help them understand that monthly protection is the only way to truly prevent Lungworm becoming a disaster waiting to happen.

Impact

Our campaign sought to educate pet owners and vets of the dangers, so that they could ‘Act Against Lungworm’. The results exceeded all set benchmark targets and delivered an uplift of 59% in terms of educational impact on the previous campaign. The campaign included veterinary press advertising, interactive consumer digital display ads, VOD, Facebook Canvas and Carousel ads, a dedicated landing page on Bayer’s mypetandI.com website, as well as in-practice materials such as wall displays, posters, leaflets etc.