Idea

The solution was Anti-Tox, a new umbrella brand, enabling TVM to communicate the full proposition of their products and expertise in a clear and engaging way. This included the creation of a comprehensive set of umbrella brand guidelines which manifested in an impressive collection of collateral that included an ‘emergency folder’, to help the vet or nurse manage their inventory.

IMPACT

A consumer focused campaign enabled the vet and nurse to communicate the dangers of poisons ‘hidden in plain sight’ clearly and effectively to pet owners.