Inspiration for our ‘Substance over style’ campaign came from the aspirational Vogue magazine and London Fashion Week. By portraying the collar as a ‘must-have’ accessory for dogs and cats, we were able to create some stunning photography that would not be out of place in a high-end fashion magazine, creating huge standout in the veterinary press. Our ‘Substance over Style’ campaign challenged vets’ perception, expressed through a range of stunning campaign visuals showcasing Seresto as the ultimate accessory for every flea / tick season.
The advertising campaign delivered great results, and won a VMA award in 2016 as well as a prestigious IPA award for photography. As recently as December 2018 the campaign has gained global recognition and is also being used in USA for the second time.