Idea

Our concept sought to dramatise the core issue for the farmer because when it comes to blowfly strike prevention – either the sheep win, or the flies eat your sheep alive – it’s that simple. And the only way to win is if you act early and take control of the situation before it becomes a problem. So, we used a powerful and disruptive visual to tell that story.

Impact

We activated the campaign with instore POS, press and digital advertising, infographics and email, to not just engage farmers but RAMAs and vets as well. The importance of the AgriStore experience was also considered from a POS perspective to give RAMAs tools that would faciliate proactive conversations with farmers to promote CLiK’s early use.