Idea

Our global campaign highlighted that Daxocox simplifies OA management for vets and owners with one weekly dose, delivering continuous 7-day pain and inflammation control. Using vibrant imagery of dogs and their owners enjoying life’s adventures, we showcased the promise of 7 days OA pain relief. For an OA dog, going for a walk or jumping on the sofa can be adventurous enough when in pain. The ‘7’ logo became a recognisable symbol of convenience and quality of life. The concept aimed to shift vets’ prescribing habits to better align with modern pet owners’ busy lifestyles while supporting a thoughtful disease management plan where convenience meets compliance / efficacy.

Impact

The campaign was designed for 29 markets to trans-create according to specific needs and regulations. It launched across print and digital ads in veterinary journals, social media, and a comprehensive vet-facing brochure. We emphasised Daxocox’s once-weekly dosing and its benefits for compliance and outcomes, supported by testimonials and clinical data.