MBC - Marketing, Branding & Creative - Capital FM Summertime Ball

ISSUE

Every year since 2014, MBC have been involved in the creative execution and rollout of marketing collateral to promote Capital FM’s biggest and most well-known summer time event – The Capital Summertime Ball. And as always, there is a lot of work that goes into making an event of this size a success, so the issue is always one of getting everything ready in time. From 2017-2019, the creative theme was a departure from the previous years and used the trend of ‘inflatables’ as its inspiration for the creative execution.

Idea

Our remit in this project was to design the suite of marketing assets based on the creative idea and develop a set of guidelines that all third-party agencies could follow to ensure consistency. Keeping the theme colourful, fresh and bubbly, it was designed to appeal to music-loving millennials and those who enjoy popular culture.

Impact

We collaborated closely with the Capital FM team, to ensure each deadline was met and successfully delivered tickets, VIP passes, posters and a comprehensive programme, featuring an impressive line-up of stars.

In the words of our client, Callum Clark, Senior Marketing Manager for Capital, Capital XTRA, Radio X, Classic FM & Big Top 40:

‘Just wanted to say a huge thanks for all your work this year on Capital and the Global Awards, there’s been some fantastic work and you always pull it out of the bag for us.’

View another case study

ROYAL CANIN

FLEXADIN

Back To Portfolio

CAPITAL FM

ISSUE

Idea

Impact

‘Just wanted to say a huge thanks for all your work this year on Capital and the Global Awards, there’s been some fantastic work and you always pull it out of the bag for us.’

View another case study