Although valued by on-farm personnel, HTSi needed a seat in the boardroom, so that farm senior management would realise its value in improving both business and flock health. Key to this, was that they understood HTSi delivered unparalleled insight into the health of their flock – in essence HTSi is the flock’s voice. We took this idea and gave the video and ATL advertising executions an intriguing yet humorous ‘Apprentice’ like feel. We also refreshed the graphical look of all HTSi collateral with a unique and modern look.


The campaign was launched at the Pig & Poultry Fair in May 2022. The core creative formed the full backdrop of Elanco’s HTSi stand creating a farmhouse boardroom scenario as you walked in. The campaign was fully integrated involving a number of channels – LinkedIN, press & digital display advertising, reports, video, printed collateral and a dedicated page on the MyElanco website.

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