Our client wanted a concept that would appeal to a global audience. Our ‘Dog whisperer’ concept uses the idea of Neptra’s one-dose message being whispered by a human to a dog, with one ear raised in anticipation. This conveys the notion of a valuable piece of information being passed on from the person to the dog – ideal for a global launch campaign that requires flexibility, inclusivity and cultural sensitivity. But where others had to try hard to make an impact, we ensured Neptra’s proposition was so strong that we could shout with a mere whisper.
As the global agency for the launch of this world-class product, we developed the brand guidelines, localisation toolkit and all the global comms, which were trans-created accordingly to suit to the needs of individual markets. We also undertook all the local campaign execution for the UK.