Targeted at vets, WirelessZoo is an easy-to-use, peri-operative, live monitoring platform that utilises non-invasive, wireless, wearable technology to monitor patient biometrics every two seconds. Our campaign’s proposition was ‘Monitoring made easy’ which was brought-to-life through a visual treatment that captured a moment-in-time where we see data building the picture of the animal. The inference being – that through the power of WirelessZoo’s technology you get a more complete picture of the state of the animal.
MBC developed the brand strategy, visual ID, ToV and the go-to-market strategy, which has now resulted in WirelessZoo being launched in the USA, UK and APAC regions. Deliverables included, a marketing website, information video, brochure, exhibition stands for various worldwide events (including NYC, Singapore and the LVS 2019), press / digital advertising, sales support presentations, corporate collateral as well as a comprehensive set of Brand Guidelines.