zylkene print ad mockup


In our retail campaign to consumers, we dramatised this idea in a way that showed the problem, and then positioned Zylkene as the solution that not only calms the pet but frees both pet and owner in a way that let them live their lives the way they want. Taking an innovative approach, we depicted pets upside-down on the creative – to deliver the idea in a way that would immediately grab attention.


The campaign was executed in print and digitally, with a compelling VOD that showcased the key situations in which the pet’s world was being turned upside down. Instore retail assets included – tent cards, shelf barkers, with digital assets being provided to key retailers such as Pets At Home. The zylkenepet.co.uk website was also updated to reflect the new creative direction.

zylkene website mockup
Zylkene tent cards
Zylkene print and digital ads

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